What Building A Community Really Means
It's about providing a playground for your community members. And that's it!
Every Web3 project talks about building a community, but very few projects successfully build one.
Most projects focus on providing value to their users, hoping to form a solid community. Users will get some rewards, but the community rarely forms in this structure.
Instead, projects should focus on providing a playground for the users. It’s up to the users whether to create a community around your product or service or not.
For example, DADAZ, the leading NFT art project in Korea, successfully created a playground for its NFT holders. The founding team held a secondary creation event in the gallery where its NFT holders created and displayed awesome artwork inspired by DADAZ characters. As a result, a solid community was formed around the DADAZ project.
Once the community was formed, value was created. DADAZ will have its year-end event soon and multiple brands sponsor the event to advertise their products like clothes, wines, sneakers, and books. Thanks to the sponsors and the founding team, the year-end event will be free for everyone.
Another example is Hide Me Please, the NFT-powered cafe and Korean-style bar. It has become the go-to place for Web3 individuals to connect over delicious Korean food. They hang out with each other, seek partnerships with other Web3 projects, or just watch a late-night World Cup game together.
Once the community was formed, new customers showed up at a cafe and a bar to join the community. Hide Me Please created a playground for customers to hang out and the community has become bigger by itself.
Building a community should be about letting your community members do what they want. Whether it’s a secondary creation event for the community members or cozy offline spaces to hang out over food, founders need to provide a playground for them to hang out. The community will be formed by the members themselves, not the founders.
Thanks for reading and have a great day 😊
Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.